BOOK MEETS NEXT runs from October 24 to November 23, bringing a reading campaign to approximately 2,600 participating bookshops in Japan. One collectible turns bookshop book-cover designs into capsule charms: sixty-eight designs are announced, priced at 500 yen per capsule.
The capsule products are offered at 178 shops, rather than at every campaign participant. Available designs vary by region, making the sales location relevant to collectors. Readers should check the participating-store information instead of assuming a nearby campaign shop carries the capsules.
Now in its fifth edition, the campaign also recognizes booksellers’ themed shelving and displays through a design award. The book-cover charms similarly put bookshop presentation, rather than an individual book’s characters, at the centre of a collectible. A separate QR stamp promotion allows one stamp per day and offers prize drawings; participation does not guarantee a prize. The campaign’s broad store count and the smaller capsule-sales network describe different parts of the program.
BOOK MEETS NEXT開幕、書店ブックカバーのチャームは178店で販売
BOOK MEETS NEXTは10月24日～11月23日、全国約2,600書店で実施。書店のブックカバーを使ったカプセルチャームは68種類、1回500円で178店が取り扱い、地域で内容が異なる。全参加書店で販売するわけではない。5回目となる企画では書棚のテーマ・展示を評価する賞も実施。QRスタンプは1日1個で抽選があり、当選保証ではない。