A smartphone walk guided by an augmented-reality Billiken will launch in Osaka’s Semba district on October 24. Tamurakoma and Designium’s Semba AR Navi connects ten historic-building stops, where visitors can hear stories and collect digital stamps. It works in a web browser without a separate app installation and supports Japanese, English, Chinese and Korean.
The service is described as permanent, but its launch reward has a much shorter window. On October 24 and 25, visitors who collect all ten stamps can exchange them for a Billiken plush at Tamurakoma’s Osaka headquarters building. The limit is the first one hundred people across the two days, rather than one hundred per day. Exchanges run from 9:30 a.m. to 4:30 p.m.
The promotion accompanies Osaka’s annual open-building festival. Its connection to architecture is built into the route: the stops include the Semba Building, Shibakawa Building and the former residence associated with the Tekijuku school. Visitors encounter the character at actual buildings while learning their stories.
The exchange address is 3-3-9 Azuchimachi, Chuo Ward. Reward availability should be distinguished from continued access to the walking service after the festival weekend.
大阪・船場のARビリケン案内、10月24日開始と先着特典の条件を発表
田村駒とデザイニウムは10月24日、大阪・船場の10地点を巡る「船場ARナビ」を開始する。アプリ不要で日英中韓の4言語に対応し、建物の物語とデジタルスタンプを楽しめる常設サービス。イケフェス連動のぬいぐるみ特典は10月24～25日だけで、全10スタンプを集めた人の2日間合計先着100人が対象。交換は大阪市中央区安土町3-3-9の田村駒大阪本社ビルで9時30分～16時30分。サービス継続期間と特典期間は異なる。
出典：Tamurakoma official release d717f646ec694e75a5e3ef20 via PR TIMES