Meiji’s winter chocolate season has begun. Five Meltykiss products went on sale across Japan on October 20, 2026, alongside a new television advertisement featuring actor Natsuki Deguchi.
The lineup includes premium chocolate, strawberry and caramel varieties, plus a premium-chocolate bag and a mixed bag. Meiji lists open pricing, so its announcement does not establish a single nationwide retail price. The mixed bag contains a standard total of 30 pieces across the three flavours.
Meltykiss has been sold as a winter-only chocolate since its 1992 launch, according to Meiji. That seasonal history gives the October release its context: the brand returns for the colder months rather than becoming a year-round range. Deguchi is in her second year as the brand’s advertising representative. The new commercial was released in 15- and 30-second versions on the launch date.
冬限定メルティーキッス、5商品が全国発売
明治は10月20日、チョコ・いちご・キャラメルの味や袋入りを含むメルティーキッス5商品を全国発売しました。価格はオープン価格。1992年から続く冬限定商品で、出口夏希さんの新CMも同日に公開されました。