Benelic plans two separate SUUMO capsule-toy ranges for a gradual Japanese rollout from late October 2026. Each costs ¥400 per turn including tax, with five plush mascots in one range and eight door-sign-style charms in the other.
The plush figures are around six centimetres square and use polyester and iron components. The acrylic charms are around 4.5 centimetres square, with different messages or illustrations on their two sides. Their themes cover everyday situations such as studying, resting and changing clothes.
SUUMO is the mascot of Recruit’s housing-information portal, which has operated since 2009. The new items bring a character associated with property searches into the same small collectible format used by entertainment franchises. Benelic describes these as the character’s first capsule-toy products.
The two counts should not be confused with one combined collection: a turn in the plush range does not cover all 13 designs across both products. The announcement specifies national capsule-machine distribution and an intended age of 15 or over, but it does not identify a guaranteed stock level or a shared arrival day for individual shops.
SUUMOの初カプセルはぬいぐるみ5種とチャーム8種の別シリーズ
ベネリックは10月下旬から2シリーズを全国で順次展開予定。各1回税込400円、15歳以上向け。ぬいぐるみは約6センチ、両面デザインのチャームは約4.5センチです。SUUMOは2009年からの住宅情報サイトのマスコット。2シリーズを1回でまとめて買う商品ではありません。
出典：Benelic official release 000002248.000022901 via PR TIMES