An immersive spy experience is scheduled to turn part of Matsuya Asakusa into a fictional mission site from October 29 to December 14, 2026. The event organizer announced the event on October 22, with Suntory Holdings as sponsor and joint planner. Participants must be at least 20 years old.
Visitors play exhibition staff while pursuing a covert assignment within the story. The experience uses department-store spaces such as fitting rooms and a backstage area, alongside the exhibition setting. Each session lasts about 70 minutes and accommodates no more than four people.
The small group size distinguishes this format from watching a performance: participants carry out roles and respond to situations inside the venue. The announced prices are 4,000 yen per person on weekdays and 4,500 yen on weekends and holidays, including tax. Tuesdays are normally closed; November 3 is an exception, followed by a substitute closure on November 4. The venue is the former shop space on the third floor.
松屋浅草で10月29日から潜入体験、約70分・20歳以上が対象
休日ハックは10月22日、松屋浅草で没入型イベント「潜入百貨店」を2026年10月29日～12月14日に開催すると発表した。サントリーホールディングスが協賛・共同企画する。20歳以上が対象で、来場者は美術展スタッフを演じながら物語上の潜入任務に取り組む。試着室やバックヤードの一角なども使い、1回約70分・最大4人。税込料金は平日4,000円、土日祝4,500円。通常は火曜休みだが11月3日は営業し、翌4日に振替休業する。会場は3階の旧都粋ショップ区画。